Wednesday, April 7, 2010
Some companies will do anything to make money, but not everyone. Some, like Google, will stand by their principles even if it means losing some profit. Having principles, though, is more than just feeling good about yourself: it can be good for business. If, for example, you're a small research group that focuses on green technology, are you going to find support from a company that is determined to help the environment, or a company that will turn its back on you if it's not profitable enough? When a company consistently stands by its principles, it gains trust, and when a company can be trusted, it not only gains more customers, but it creates loyal ones.